DUB Widebody Ford Mustang

 

 

Pony car fans might not think the love of the Mustang is a generational thing, but Ford apparently does, and it is targeting the new DUB Edition 2011 Mustang directly at younger urban drivers. The car, a collaboration between DUB, Ford and Roush, combines Roush and DUB appearance features for a more aggressive look.

The 2011 Ford Mustang V-6 DUB Edition is now ready for sale and is priced from $3,699 for the upgrade. Add on $100 for shipping and the base price for a Mustang V-6 and you’re left with a driveaway price of $26,694.

So what do you get for the extra cash? Twenty-inch wheels are standard, as is a Roush front fascia and splitter, Roush quarter window louvers and windshield banner, Roush lowering springs, 3.31 rear axle ratio, DUB-embroidered headrest and DUB stripe package, a black interior and a choice of four exterior colors, including black, Grabber Blue, Race Red and Ingot Silver.

If it sounds a lot like a common package of modifications you might see on a standard Mustang V-6, that's because it is. But it looks like Ford is hoping that offering the package from the factory will attract buyers that don't want to do the modifications themselves.

Power from the V-6 engine remains unchanged at 305 horsepower and 280 pound-feet of torque, and the DUB Edition Mustang can be had in coupe, glasstop or convertible body styles with either manual or automatic transmissions.

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Design of the next Ford Mustang

 

Ford believes its Mustang pony car isn't just an icon in North America alone, but an icon all over the world and as such, it should reflect the company's new philosophy in which products are created with global input.

Speaking on the sidelines of the 2011 Geneva motor show, Ford's group vice president for global product development Derrick Kuzak, dropped the bomb: the next-generation of the company's pony car will be the first Mustang with styling themes proposed by studios in Europe, Australia and other regions. Up until now, the design of the Mustang was a U.S.-only matter.

"It is a common process we [now] use on every vehicle," Derrick Kuzak told reporters in Geneva. "When we embark on a new product, particularly one that is all new, it involves all of the studios. Then J [Mays, Ford's global design chief] and the design team pick the best of those themes," he added.

Kuzak said that the 2012 Ranger pickup truck for markets outside North America is one of the latest examples of Ford's new global design approach which was adopted in 2008. "The Ranger was done by the Australian studio with input from the European studio," Kuzak said.

So, when will we see the next generation of the Mustang with design input from Ford's studios across the world? Unfortunately, Kuzak didn't provide an answer to that but it is believed that a new Mustang should enter the market by 2014.

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